Builds
How DryEye Rescue connected wholesale and consumer commerce
Neha1 min readClient: DryEye RescueWholesale ordering, consumer shopping, affiliate attribution and shared inventory brought into one connected commerce operation.
Separate Channels, Manual Coordination
DryEye Rescue served clinics and consumers through separate systems. Wholesale orders arrived by email, consumer inventory could drift away from wholesale stock, and affiliate sales lacked a dependable path back to the partner who generated them.
Connecting orders, stock and commissions created work for the team. The brief was to give clinics and consumers buying experiences suited to their needs, connected through the same commerce operation.
Wholesale Ordering in One Portal
We built a dedicated B2B portal where clinics can browse the catalog, place orders, track shipments and manage their accounts. Orders moved from email exchanges into a structured storefront workflow.
That gave wholesale customers a direct ordering path and the DryEye Rescue team a consistent way to manage those orders.
Affiliate Orders with a Visible Source
Affiliate attribution connects partner-driven sales to the affiliate who generated them. Commission handling sits within the workflow, replacing a separate spreadsheet process.
The delivered change is traceability: the business can identify the source of affiliate orders alongside its other commerce activity.
What Shipped
DryEye Rescue gained a wholesale portal, a consumer app and an attributable affiliate channel. Shared inventory and connected order workflows bring those buying experiences into one operation.
See the DryEye Rescue case study for the delivered scope and original storefront and app screens.
What would this look like for your brand?
Talk directly with a founder about one customer journey, the systems behind it and a focused prototype using your approved products and content.
