Guide 01 / 1 min read
Powder, capsule or liquid?
Featuring Plain Blend
CONCEPT / COMMERCE
The Storefront
Shopping for a daily routine or a trip? Try a store that starts with that reason, then move between the products and their guides. The full range stays available. This example explores browsing, not checkout.
Launch offer · first canister
PLAIN / LIVINGSupplements. Simplified.
A place to start
What are you trying to sort out?
A daily routine. A smaller pack. A simpler choice.
Start a daily routineOne thing to take every morning.2 productsSomething for travelSmall enough to live in a bag.2 productsThe simplest possibleOne product, nothing to combine.1 productI’m not sure yetStart with the range and narrow down.3 products
Three productsPowder, capsules and liquid.Published factsFormat, size, flavor and price on every page.Said plainlyWhat is in it, never what it will do.
The whole range
Three products
P-01Powder / 300 g
Plain Blend
A powder for the morning. One scoop, forty to a canister.
$38.00
Read: Powder, capsule or liquid?
C-02Capsules / 60 capsules
Daily Essentials
The capsule option, sixty to a bottle.
$32.00
Read: How to compare a pack size
L-03Liquid / 30 ml
Mineral Drops
A liquid in a 30 ml bottle. The one that travels.
$24.00
Read: What survives a suitcaseLaunch offer · first canister
PLAIN / LIVINGSupplements. Simplified.
A place to start
What are you trying to sort out?
A daily routine. A smaller pack. A simpler choice.
Start a daily routineOne thing to take every morning.2 productsSomething for travelSmall enough to live in a bag.2 productsThe simplest possibleOne product, nothing to combine.1 productI’m not sure yetStart with the range and narrow down.3 products
Three productsPowder, capsules and liquid.Published factsFormat, size, flavor and price on every page.Said plainlyWhat is in it, never what it will do.
The whole range
Three productsP-01Powder / 300 g
Plain Blend
A powder for the morning. One scoop, forty to a canister.
$38.00
Read: Powder, capsule or liquid?C-02Capsules / 60 capsules
Daily Essentials
The capsule option, sixty to a bottle.
$32.00
Read: How to compare a pack sizeL-03Liquid / 30 ml
Mineral Drops
A liquid in a 30 ml bottle. The one that travels.
$24.00
Read: What survives a suitcaseScroll inside the devices to explore. PLAIN / LIVING is an original concept brand. Products, prices and writing were created for this experience; no health claim is made.
01 / land
A shop, not a product list.
The first question gives new visitors a place to start. The full range, prices and format navigation remain available for shoppers who already know what they want.
What changes, what stays
A shop, not a product list.
Original concept · design decisions
- Keep the complete three-product range
- Keep visible prices and pack sizes
- Keep format navigation for returning visitors
- ＋Lead with a question for first-time visitors
- ＋Group products by the task a visitor has in mind
- ＋Link each product to relevant reading
- ＋Give every article a route back to its product
Start with a question, keep the familiar routes. Shoppers can browse by what they came to do or go straight to a format.
Launch offer · first canister
PLAIN / LIVINGSupplements. Simplified.
A place to start
What are you trying to sort out?
A daily routine. A smaller pack. A simpler choice.
Start a daily routineOne thing to take every morning.2 productsSomething for travelSmall enough to live in a bag.2 productsThe simplest possibleOne product, nothing to combine.1 productI’m not sure yetStart with the range and narrow down.3 products
Three productsPowder, capsules and liquid.Published factsFormat, size, flavor and price on every page.Said plainlyWhat is in it, never what it will do.
The whole range
Three productsP-01Powder / 300 g
Plain Blend
A powder for the morning. One scoop, forty to a canister.
$38.00
Read: Powder, capsule or liquid?C-02Capsules / 60 capsules
Daily Essentials
The capsule option, sixty to a bottle.
$32.00
Read: How to compare a pack sizeL-03Liquid / 30 ml
Mineral Drops
A liquid in a 30 ml bottle. The one that travels.
$24.00
Read: What survives a suitcase02 / browse
A door is a job, not a category.
Four ways in, each one something a customer came to sort out. Doors overlap deliberately: two of them lead to the same canister, because two different mornings do. Every card carries its price and one line on what it is for.
A door is a job, not a category
Doors overlap on purpose.
Two doors lead to the same canister, because two different mornings do. In a taxonomy that is a tagging mistake. In a set of doors it is the entire idea.
PLAIN / LIVINGSupplements. Simplified.
Your starting point
Start a daily routine
2 products · Pick a product or follow its reading link.
P-01Powder / 300 g
Plain Blend
A powder for the morning. One scoop, forty to a canister.
$38.00
Read: Powder, capsule or liquid?C-02Capsules / 60 capsules
Daily Essentials
The capsule option, sixty to a bottle.
$32.00
Read: How to compare a pack size03 / read
The writing and the products, joined.
Every article names the product it is about, and every product links back to the writing. Read a guide, open its product and return to the guide without losing your way.
The writing and the products, joined
The round trip is the deliverable.
Each guide has a specific product to return to. The product carries the matching reading link, so the next step is visible in both directions.
The Plain journal
01–03Guide 02 / 1 min read
How to compare a pack size
Featuring Daily Essentials
Guide 03 / 1 min read
What survives a suitcase
Featuring Mineral Drops
Read the guide. Meet the product. Keep exploring.
PLAIN / LIVINGSupplements. Simplified.
The Plain journal1 min read
Powder, capsule or liquid?
Compare powder, capsules and liquid by format, pack size and price.
YOUR STORE. YOUR NEXT STEP.
What would this look like for your brand?
We’d map common shopping situations to your products and existing guides. Together, we’d choose the first paths to build and how shoppers can move between useful reading and a product.